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Marketing & Advertising

Marketing agencies, creative studios, PR firms, and advertising companies are great at generating demand for their clients — and yet, new business development remains the most neglected function inside almost every agency. We install a dedicated, outsourced new business engine that fills your pipeline while your team focuses on the work.

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Banner Marketing & Advertising
We’ve helped great businesses
get in front of their ideal clients

Problems We Solve

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No Dedicated Accountability

New business is everyone's second job, which means it's effectively nobody's. The moment client work demands attention, it gets dropped.
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Senior Time Spent on the Wrong Activity

Your most expensive people — founders, creative directors, strategists — are also the ones doing cold prospecting instead of closing.
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Inconsistency Kills Pipeline

A campaign that runs three weeks and stops signals unreliability to the market. Consistency requires a dedicated function.
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Agency Pitching Is a Different Skill From Client Marketing

Relationship-building, portfolio storytelling, and navigating a CMO's trust threshold is a specialized skill, not every great marketer has it.
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The Feast-or-Famine Trap

Busy means no urgency for new business. Slow means maximum urgency but minimum capacity.
Frame 143

No Dedicated Accountability

New business is everyone's second job, which means it's effectively nobody's. The moment client work demands attention, it gets dropped.
Frame 143

Senior Time Spent on the Wrong Activity

Your most expensive people — founders, creative directors, strategists — are also the ones doing cold prospecting instead of closing.
Frame 143

Inconsistency Kills Pipeline

A campaign that runs three weeks and stops signals unreliability to the market. Consistency requires a dedicated function.
Frame 143

Agency Pitching Is a Different Skill From Client Marketing

Relationship-building, portfolio storytelling, and navigating a CMO's trust threshold is a specialized skill, not every great marketer has it.
Frame 143

The Feast-or-Famine Trap

Busy means no urgency for new business. Slow means maximum urgency but minimum capacity.

How We Solve Them

We Define Your ICP and Build the Account List Before a Single Message Goes Out

We work with you to define the specific company types, industries, sizes, and decision-maker titles that represent your best opportunities, then research each account for the context that makes your agency relevant right now.

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Multi-Channel, Research-Backed, Never Generic

Our BDRs run a structured program across email, phone, LinkedIn, and WhatsApp, with every touchpoint demonstrating knowledge of the prospect's specific business situation.

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Your Leaders Walk Into Every Meeting Fully Briefed

When a prospect shows interest, we confirm scope, timeline, and budget indicators, then schedule the meeting directly into your calendar with a full briefing document.

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We Don't Give Up After 5 Touches — B2B Agency Deals Take 6 to 18 Months

We maintain intelligent, non-intrusive contact over months — sharing insights and case studies that keep your agency top of mind through the full evaluation cycle.

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The CMO, the CFO, and the CEO All Need to Say Yes

Where appropriate, we engage multiple decision-makers at the same target account simultaneously — building consensus instead of relying on a single champion.

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We Define Your ICP and Build the Account List Before a Single Message Goes Out

We work with you to define the specific company types, industries, sizes, and decision-maker titles that represent your best opportunities, then research each account for the context that makes your agency relevant right now.

Multi-Channel, Research-Backed, Never Generic

Our BDRs run a structured program across email, phone, LinkedIn, and WhatsApp, with every touchpoint demonstrating knowledge of the prospect's specific business situation.

Your Leaders Walk Into Every Meeting Fully Briefed

When a prospect shows interest, we confirm scope, timeline, and budget indicators, then schedule the meeting directly into your calendar with a full briefing document.

We Don't Give Up After 5 Touches — B2B Agency Deals Take 6 to 18 Months

We maintain intelligent, non-intrusive contact over months — sharing insights and case studies that keep your agency top of mind through the full evaluation cycle.

The CMO, the CFO, and the CEO All Need to Say Yes

Where appropriate, we engage multiple decision-makers at the same target account simultaneously — building consensus instead of relying on a single champion.

Deep Sub-sector Expertise

Full-Service Digital Marketing Agencies

Buyers: CMOs, VPs of Marketing, Heads of Digital. Challenge: standing out among dozens of agencies claiming the same ROI.

Creative & Brand Agencies

Buyers: companies undergoing rebrands, product launches, or market entry. Challenge: brand work is sold on trust and chemistry, not a spec sheet.

Performance Marketing & Paid Media Specialists

Buyers: CMOs, performance directors, e-commerce operators. Challenge: one of the most commoditized agency categories.

PR & Communications Firms

Buyers: Chief Communications Officers, VPs of Corporate Affairs. Challenge: relationships built on discretion — cold outreach can disqualify instantly.

B2B Content & Demand Generation Agencies

Buyers: VPs of Marketing, Heads of Demand Gen. Challenge: the outreach itself must demonstrate content expertise.

Marketing Technology (MarTech) Vendors

Buyers: CMOs, RevOps leaders, Marketing Ops Directors. Challenge: the most crowded category in B2B software.

Out-of-Home, Events & Experiential Marketing

Buyers: Brand Managers, Event Directors. Challenge: high-value, low-frequency buying decisions tied to planning cycles.

Media Buying & Advertising Agencies

Buyers: CMOs, VPs of Marketing with significant paid media budgets.
How We Build Your Campaign
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Week 1

New Business Strategy Session: Deep discovery on your capabilities, case studies, and target industries. Output: ICP document and Campaign Blueprint.

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Weeks 1-2

Prospect Research & Target Account List: Individual account research: marketing performance indicators, news, leadership changes, tech stack.

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Weeks 1-2

Messaging Development & Campaign Build: Email, call scripts, and LinkedIn outreach built in your voice, reviewed and approved before launch.

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Week 3 onward

Campaign Launch & Outreach Execution: Multi-channel outreach begins, calibrated for CMO and marketing director response patterns.

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Ongoing

Qualification & Meeting Delivery: Opportunities qualified and scheduled directly into your calendar with a full briefing document. 

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Ongoing

Long-Cycle Nurture: Non-immediate prospects stay in structured nurture through their 6-18 month evaluation window.

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Weekly/Monthly

Reporting, Optimization & Expansion: Weekly activity reports, monthly trend analysis and strategic recommendations.

The Real Cost Of Doing This In-House

In-House BD Hire (USA)
Axeller RevOps
Annual fully-loaded cost
$100,000 to $165,000+
Up to 65-70% lower
Time to full productivity
90 to 120 days
10 to 14 days
Management time
5-8 hrs/week of senior time
Dedicated program manager included
Turnover replacement cost
$15,000-$25,000 per cycle
Not applicable

Results You Can Expect

82%
Of agencies report new business as their top operational challenge
6–18 Months
Average agency sales cycle from first contact to signed retainer
0 Hours
How much of your senior team's time should go to cold prospecting
Full Pipeline
Qualified appointments delivered to your team, every week

Who This Is Built For

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Revenue & Team Size

Agencies generating $1M to $30M in annual revenue, from boutique shops of 5-10 people to mid-sized agencies of 100-200 employees, with proven capabilities and strong case studies.

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You Sell B2B, Not B2C

Your clients are companies, brand managers, CMOs, and marketing directors — not individual consumers.

  • Target & Research — define your ICP and build a researched, personalized account list.
  • Outreach & Relationship Building — multi-channel, multi-month nurture across email, phone, LinkedIn, and WhatsApp.
  • Qualification & Handoff — every meeting arrives pre-briefed and ready to close.
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Currently Reliant on Referrals Alone

Your new business comes primarily from referrals and personal relationships, and you want to build a systematic outbound layer without losing that relationship-first quality.

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Willing to Commit to the Long Cycle

You're prepared to invest in a 6 to 18-month nurture horizon, not expecting results in the first 30 days.

FAQ

Every BDR completes a structured onboarding on your capabilities, case studies, and competitive differentiators before contacting a single prospect. All materials require your approval before going live.
Good outreach shouldn't feel transactional — it should feel like the beginning of a relationship. We build campaigns that open with genuine value and invite conversation rather than demand a meeting.
Agencies generating $1M to $30M in annual revenue with proven capabilities and strong case studies. Very early-stage agencies under $500K may not yet have the case study depth needed.
The most common failure points are generic messaging, low volume, campaigns that stop after 4-6 weeks, or pitchy tone. Our program addresses all of these with research-backed personalization and consistent long-cycle execution.

Boost your business

with Axeller Revops.

Focus on closing, we’ll handle the rest.

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