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Industrial

Our approach is tailored to meet the unique needs of each client, ensuring that every step of the process is handled with precision and professionalism.
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Problems We Solve

Frame 143

The Longest Sales Cycles in B2B

Industrial deals run 110 to 180 days on average, extending to 6-18 months for deals over $500K. 
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Multi-Stakeholder Procurement

Committees of 10-13 people, sometimes over 20, each evaluating from a different angle. 
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Technical Credibility as the Price of Entry

One wrong answer on OEE, SCADA, or ISO certification and the vendor is dismissed immediately. 
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Relationship Capital Takes Years to Build

Cold outreach competes against suppliers who've had lunch with the plant manager for three years. 
Frame 143

The Longest Sales Cycles in B2B

Industrial deals run 110 to 180 days on average, extending to 6-18 months for deals over $500K. 
Frame 143

Multi-Stakeholder Procurement

Committees of 10-13 people, sometimes over 20, each evaluating from a different angle. 
Frame 143

Technical Credibility as the Price of Entry

One wrong answer on OEE, SCADA, or ISO certification and the vendor is dismissed immediately. 
Frame 143

Relationship Capital Takes Years to Build

Cold outreach competes against suppliers who've had lunch with the plant manager for three years. 

How we solve them

Our SDRs Speak Plant-Floor Language Before Their First Call

Plant utilization rates, OEE benchmarks, MTTR and MTBF metrics, SCADA and PLC context. The SDR who demonstrates knowledge of reliability engineering is the one who gets the second call. 

We Map the Full Procurement Committee — Not Just Whoever's Email We Could Find

For every target account, we identify the complete procurement committee and run parallel, persona-specific messaging to engineering, operations, procurement, and finance simultaneously.

Built for 3-to-18-Month Horizons, Not 60-Day Sequences

Standard SDR programs that run 60-day sequences and then move on are structurally incompatible with industrial procurement reality. We build for the long game.

Full Campaigns in English, Spanish, or Both — No Translation Delay

Native Spanish-speaking SDRs, fully fluent in English, running campaigns for US/Canada, Mexico/LATAM, or bilingual cross-border accounts simultaneously.

Active Commercial Intelligence in the Corridors Where Your Buyers Actually Are

From Monterrey and the Bajío to the Gulf Coast petrochemical corridor and the Midwest automotive clusters — we know the regional procurement culture, not just the country.

Our SDRs Speak Plant-Floor Language Before Their First Call

Plant utilization rates, OEE benchmarks, MTTR and MTBF metrics, SCADA and PLC context. The SDR who demonstrates knowledge of reliability engineering is the one who gets the second call. 

We Map the Full Procurement Committee — Not Just Whoever's Email We Could Find

For every target account, we identify the complete procurement committee and run parallel, persona-specific messaging to engineering, operations, procurement, and finance simultaneously.

Built for 3-to-18-Month Horizons, Not 60-Day Sequences

Standard SDR programs that run 60-day sequences and then move on are structurally incompatible with industrial procurement reality. We build for the long game.

Full Campaigns in English, Spanish, or Both — No Translation Delay

Native Spanish-speaking SDRs, fully fluent in English, running campaigns for US/Canada, Mexico/LATAM, or bilingual cross-border accounts simultaneously.

Active Commercial Intelligence in the Corridors Where Your Buyers Actually Are

From Monterrey and the Bajío to the Gulf Coast petrochemical corridor and the Midwest automotive clusters — we know the regional procurement culture, not just the country.

Deep Sub-sector Expertise

Manufacturing (Discrete & Process)

Buyers: plant managers, operations directors, HSE leads. Buys: capital equipment, components, compliance solutions.

Original Equipment Manufacturers (OEMs)

Buyers: supply chain directors, supplier quality engineers. Buys: components, sub-assemblies, tier-level partnerships.

Operations & Maintenance (O&M)

Buyers: facility and maintenance directors. Buys: preventive maintenance, asset lifecycle, reliability engineering.

Engineering, Procurement & Construction (EPC)

Buyers: project developers, owners' reps, executive sponsors. Buys: turnkey project execution, engineering, construction.

Industrial Services Companies

Buyers: operations managers, HSE coordinators. Buys: chemicals, safety systems, compliance services.

Automation, Robotics & Industrial Technology

Buyers: automation and process engineering leads. Buys: robots, SCADA, MES, digital twins.

Supply Chain & Logistics Technology

Buyers: supply chain directors, digital transformation teams. Buys: WMS, TMS, procurement analytics.
Process
Vector

Week 1

Industrial ICP & Account Intelligence: Sector and ICP analysis, tiered target account list.

Vector

Weeks 1-2

Stakeholder Mapping & Messaging: Persona-specific messaging built and approved for each buyer function. 

Vector

Weeks 1-2

Trigger Intelligence & Timing: Monitoring expansion announcements, contract renewals, compliance deadlines.

Vector

Week 2-3

Multi-Channel Outreach Launch: Phone-weighted outreach, supported by email, LinkedIn, and WhatsApp in Mexico. 

Vector

Ongoing

Technical Credibility & Early Qualification: Building internal champions before pushing for a meeting.

Vector

Months 2-18+

Long-Cycle Nurture: Structured, value-add contact through the full procurement cycle. 

Vector

Weekly

Pipeline Reporting: Contact rate, response rate, qualified pipeline value, and meetings, reported every Monday. 

The Real Cost Of Doing This In-House

In-House Industrial SDR
Axeller RevOps
Annual fully-loaded cost
✕ $105,000 to $165,000+
✓ Up to 65-70% lower
Time to credible outreach
✕ 90 to 180 days
✓ 14 to 21 days
SDR tenure
✕ 14 to 18 months
✓ Stable, managed team
Management
✕ Significant opportunity cost
✓ Dedicated program manager included

Results You Can Expect

130 Days
Average industrial B2B sales cycle.
$200K–$1M+
Deal sizes closed in the industrial sector.
10–13 Stakeholders
Average decision-making committee.
USA, Mexico & Global
Campaigns in English or Spanish, any corridor.

Who This Is Built For

Industrial Our Tailored Approach

You sell to manufacturing, OEM procurement, EPC firms, or industrial service buyers

In the USA, Mexico, or Latin America — we already understand how these buyers evaluate vendors, whatever corner of the industrial ecosystem you sell into.

industrial 1

Your average deal value is above $50,000

The longer sales cycle and higher relationship investment of an industrial SDR program are most ROI-positive at this deal size threshold.

industrial 2

Your sales team's time is split between prospecting and closing

If active deal management competes with prospecting and account research for your team's time, pipeline quietly stalls.

industrial 3

You've tried standard SDR programs and been let down by generic outreach

Programs that treat industrial like any other B2B sector fail the technical credibility test within the first three weeks. Ours doesn't, because it's built for this sector specifically.

FAQ

Our SDRs are trained specifically for industrial outreach — vocabulary, operational context, and credibility signals — and our team has direct operational experience selling into this sector.

They're trained to competently escalate: "Let me connect you with our technical team." No bluffing with sophisticated industrial buyers.
Yes — coordinated campaigns in English and Spanish, with unified weekly reporting.
14 to 21 business days, due to the additional sector training required for industrial campaigns.

Boost your business

with Axeller RevOps.

Focus on closing, we’ll handle the rest.

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